I love the Internet. I’ve been using it in one form or another since I was nine years old, and I was very “up” on things all the way through my first undergraduate career in college. I vlogged, I forumed, I Livejournaled, I was an early Twitter adopter (before you could share links or photos easily, oh my!)…
…Then came smartphones, and I felt like a deer in the headlights.
So it should come as no surprise that Snapchat is just above my digital comprehension. However, with multi-platform marketing and social connection driving relationships between consumers and businesses, I know I need to integrate it into my social media strategies. Reading Sophia Bernazzini’s article detailing Snapchat Stories was really helpful to me as I planned my own Snapchat Story this weekend.
You can see a few screenshots below from my Story, which was an examination of some of my portfolios from the last few years. I tried to have some fun with text and filters while I was at it. How do you use Snapchat? Which do you create more frequently, story arcs or slice-of-life snaps?